"Communities"
So one publisher at least has decided to organize itself according to, oh, say, perhaps...the actual content, as opposed to the packaging, of their licensed intellectual property. See, in the Land o' Publishing, a parallel, if not in fact perpendicular world to the one the rest of the world lives in, we frequently our brand according to the type of packaging we use. In the Land o' Publishing, for example, Gillette would have two divisions—one that sold products in cardboard packaging, and the other that sold them in plastic blister packaging.