Subvert the business book genre...
...by voting for Typo by David Silverman, as Best Business Book of 2007. Why? Because the one thing I learned publishing this book is that nobody, and I truly mean nobody (but Soft Skull) publishes a business book about failure. I was somewhat aware it was unusual when I started the process of publishing it, but it wasn't til the book was out there, fighting the retail fight, that it became clear that this was just a real no-no-no-no. So if you want to participate in the equally perhaps quixotic endeavor of persuading 800-CEO-READS to pick Typo, click here.